Organic Social Media Specialists

Social media analytics dashboard showing insights for a post from August 28 to September 26, including high engagement, 1.1 million views, 25.3K interactions, 2,936 new followers, and 73 shares.
Social media notification showing 7 comments, 27 likes, and 100 followers.
A woman in a green scarf smiling outdoors by a river in Scotland with text about quirky Scottish facts and 2.4 million followers.

We turn scrolls into sales

You’ve built a beautiful stay.
But if your calendar depends on Airbnb’s algorithm…
Your Instagram hasn’t been touched since last spring…
It’s time to fix that.


What We Do

We’re a boutique marketing studio for accommodation providers who want to:

  • Fill your booking calendar without relying on high-commission platforms

  • Build a brand guests instantly recognise and trust

  • Turn website visitors into direct bookers with premium content

  • Stand out in a saturated “just another Airbnb” market

If your goal is to grow - sustainably, beautifully, profitably - you’re in the right place.

Black and white illustration of a symmetrical wrought iron gate with decorative elements.

We start every partnership with a comprehensive social media audit to uncover what’s driving results, where performance can improve, and how to unlock your brand’s full potential online.

From this insight, we create a bespoke strategy and content plan designed to grow visibility, engagement, and demand. Then it’s time to get posting.

Our team manages your social media end-to-end, producing high-quality, on brand content that stands out in a crowded digital space - turning warm leads into direct bookings.

Let's Talk about it
Comparison of three views from different rooms in the Scottish Highlands. The first shows a bedroom view of greenery, trees, and mountains through a window. The second shows a landscape with trees, grass, and mountains, with a main focus on a clear sky. The third shows a cozy living room with large windows, curtains, armchairs, a fireplace, and a red carpet.
Social media analytics showing 15,414 followers, increased by 67.7% compared to September 17.

Marketing that Books your calendars - not just FIlling feeds

You didn’t build a soulful accommodation business to hand 15% to Airbnb.
You built it to create something lasting - a place guests return to

Season after season.

We help independent castles, cabins, lodges, and cottages grow direct bookings, reduce OTA reliance, and become premium destination brands.

Text on a dark background reading 'Professional dashboard' with a green arrow and text indicating 3 million views in the last 30 days.
White line drawing of a house with a pitched roof, chimneys, and windows on a black background.

OUR PACKAGES

Screenshot of a mobile app showing a professional social media dashboard with insights on a high-performing post, including views, interactions, new followers, shared content, and tools like monthly recap, best practices, inspiration, ad tools, trial reels, and branded content.

The Highland Signal

End to End Social Media Service.

A done for you content system - including shot lists, bespoke onsite filming, editing, posting, platform SEO, audience engagement, back end set up, competitor research, monthly analytics and monthly analytics reports - built to turn browsers into bookings. You don’t have to do a thing.

The Digital Crofter

We turn your existing footage into high-impact, optimised content, edited, and built to drive bookings.

We post, manage and create quarterly analytics reports to track and understand your audience behaviour and tailor your content accordingly.

Mobile phone screen showing social media follower analytics for the last 30 days, with a total of 15,254 followers and a 59.7% increase since September 11.

The COmpass

A one-off social media strategy document ready for you to implement straight away.

A focused strategy interview and subsequent written action plan to clarify your brand, content and booking journey. Leaving you with a clear roadmap you can implement internally straight away.

DOES YOUR BRAND WANT TO SEE RESULTS LIKE THIS?

(WITHOUT HAVING TO LIFT A FINGER?)

A graphic showing a total of 2,515,845 views with 0.9% followers and 99.1% non-followers, displayed in a semicircular chart with blue and purple sections.
Screenshot of Instagram post insights showing 2,521,970 views, with a pie chart indicating most viewers are non-followers, and top sources of views from Explore and Feed.
Graph showing views over time from September 21 to October 12, with a rising purple line representing this post's views, reaching nearly 3 million, and a dotted gray line indicating typical post views.
Get in touch

Latest Case Studies

  • Real Estate Social Media Journey

    We partnered with Rettie & Co over a 6-month period to deliver a full-scale social media uplift across strategy, training, and execution.

    Our work spanned everything from overarching platform strategy to on-site training with branch teams, alongside hands-on management of selected social accounts.

    We worked across multiple brand accounts on Instagram and TikTok, aligning messaging, improving content quality, and building confidence in organic social media at a local level.

    Within just 30 days of implementation, visibility surged and performance accelerated across both TikTok and Instagram:

    TikTok Performance

    • 114.5K views(+7,533%)

    • 126K views on top-performing post (+425%)

    • 3,525 profile views(+0.77%)

    Instagram Performance

    • 20.2K views(+1,918%)

    • 136.1K dashboard views(+78%)

    • Post views up +35%

    • Follower growth up to +14.8%

    All profiles experienced steady, sustained follower growth, with clear increases in reach, engagement, and profile actions - demonstrating the impact of a joined-up strategy that combines training, structure, and high-performing organic content.

  • We grew this brand from 0 to 16.5K engaged followers completely organically.

    Over a period of 3 months, we turned consistent content into millions of eyes:

    • Viral carousel = 2.5 million views

    • Reels hit 525K and 133K views

    • Over 3 million dashboard views total

    • Digital product launch sale soared

    Proof that intentional storytelling = exponential reach.

  • We continue to work with Kinlochewe Lodges, as a long term client, delivering a consistent, authentic, emotional & storytelling led, social media strategy focused on increasing visibility, building brand trust, and driving direct bookings - without relying on paid ads.

    Results:

    • 50% booking increase from 2024 to 2025

    • 100’s of direct website bookings across 3 lodges in Scottish Highlands

    Significant month on month growth in organic traffic and conversions

    Viral content traction:

    • 554K views

    • 134K views

    • 125K views

    By combining SEO informed content, consistent posting, and platform native storytelling, we transformed social media into a reliable demand engine - increasing visibility, building trust at scale, and delivering measurable direct revenue for the business.

  • We work with Outfield Farm Cabins & Cottages on an ongoing basis to grow visibility, engagement, and direct booking demand through organic social media.

    On Instagram, consistent, strategic content drove strong momentum:

    • Follower growth of +28.5%

    • 80.3K dashboard views over a period of 30 days

    • Profile activity up +209.8%

    TikTok was built entirely from scratch by us and quickly became a major driver of reach and demand. Through high performing, platform native content, multiple videos achieved viral traction:

    • 390.8K views

    • 179.1K views

    • 121.1K views

    One viral video alone generated 389.4K views and 1,000 new followers, triggering a significant spike in enquiries and bookings.

    The result is a fast-growing social presence that actively converts attention into real commercial impact.

W.B - The Highland signal

“Annabel has been instrumental to the growth of our business since the launch of our social media channels. Before, we had no online presence at all, no website no social media not even a pin on google, now the online efforts have seen a 50% increase in new bookings for all 3 of our lodges in the North West Highlands.

By driving direct bookings, she has significantly boosted revenue and given us greater control.

Her social media expertise and deep understanding of both rural Scotland and current trends have been key to driving traffic and visibility. Annabel’s clear, collaborative approach makes her a highly valued partner, and we would recommend her to any business looking to grow online.”

A.R - the digital crofter

“Annabel has a comprehensive knowledge and deep understanding of rural Scotland , and- importantly - a tremendous love of the outdoors . As such , it is without hesitation that I recommend Annabel as someone who is a good listener and can produce a specially tailored social media promotion for businesses rooted in the countryside .

She has a particular skill in producing short videos of the highest calibre. Annabel produced a first class product for my business , and it took less than a week to film , edit and deliver . I’m thrilled with it.”

E.H - the compass

“Annabel's advice with my social media strategy was clear, insightful and expertly tailored to my target audience.

I saw immediate growth in engagement and reach, and I'm so grateful for her guidance. Many thanks Annabel!”

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A woman dressed in winter clothing stands on a snow-covered mountain landscape with snowy peaks in the background under a clear blue sky.

Let’s work together

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Apply To Work With Us